Sometimes a complete website redesign is not necessary to improve the website performance and improve conversions. Jamii Digital can help you find the solution that works best for your business.

Every business wants their website to be a little more unique than their competitors -- just enough to increase conversions and yield smile-worthy visitor analytics. You want your visitors to stay on your page, sign up for your trials and newsletters, and engage with your content. But sometimes, you fall short of your goals during the design process. You find yourself making a handful of important decisions -- like choosing the right web hosting or looking for an affordable web design agency -- and somehow the fun stuff just gets lost in the shuffle.

Every once in awhile it’s important to step back, look subjectively at your website, and think of new ways you can push the limits and make it even better. You want your website to reflect your brand, but you also want it to be a piece of work that both you and your target audience is happy with. That being said, here are four ways you can spice up those web pages and in turn, help increase your conversions.

Create A Unique 404 Page

Naturally, 404 pages aren’t fun. Their sole purpose is to inform the visitor that the page they’re looking for doesn’t exist. But these 404 pages are just as important as any other page on your website, and contribute to SEO. Fortunately, when you create unique 404 pages, you can engage your visitors even on a page that was reached by mistake.

Rather than watching your visitors immediately leave the page (which is what normally happens), you can do your best to capture their attention just a little bit longer. For example, Figma’s 404 page uses a vector image with anchor points than can be pulled and reshaped by the visitor. It’s a simple, but fun way to distract the visitor and give them a little fun. You could also add videos, games, GIFs, humorous content bits, and plenty of other elements that encourage them to stick around for a moment.

Decorate For The Holidays

You could feature all the holiday gift guides in the world, but nothing beats a little splash of festive cheer during Christmas, New Years, Halloween, and all different types of holidays. Deck your website in holiday spirit to make your pages really stand out and engage your audience. By adding holiday-centric graphics to your page, you’re adding a fun atmosphere for visitors and creating the impression that there’s something to celebrate. You could pair your graphics with relevant holiday deals to match the cheerful vibe with noteworthy price tags.

These “virtual decorations” can include: changing the background of your newsletter signup box, temporarily changing your logo to include festive elements (like a snowflake), using holiday-themed colors for your website, or incorporating decorative font.

Add A Chat Button

Believe it or not, those pesky little pop-up chat buttons that appear on the bottom of some pages can actually help your conversions. And it’s easy to understand why. Today’s digital consumers want answers fast, and depending on the service or product, would rather avoid having to call. Many people dread the sales pitch when speaking to company reps, and using a chat allows them to speak candidly without feeling coerced into making a snap decision.

According to renowned marketing blogger Neil Patel, if used correctly, on-page chat options could increase conversions by up to 45%. A chat button will prove most beneficial for websites whose conversions rates are suffering -- meaning 2% and below. Of course, you’ll need to put the work in for a chat button. You need to be caught up on your data to understand where your services are lacking, and be well-prepared and trained for the types of conversations potential customers will have.

Use Interactive Elements

One way to improve the look and feel of an otherwise average website design is to add interactive elements to the page. When you incorporate interactive pieces, you’re encouraging your visitors to do something, as opposed to passively skimming and browsing. Not only do these elements entice action, but they’re also great conversion optimizers.

So what exactly are interactive elements? Any element on the page that encourages action is considered an interactive element. This includes videos, forms, animations, social media buttons, and even CTAs.

Written by Emily Green for Working Mother and legally licensed through the Matcha publisher network. Please direct all licensing questions to legal@getmatcha.com.

Hopefully you found some this information helpful and can incorporate some these suggestions into your website. If you want to update aspects of your current website or looking to build a new website, schedule a free 30-minute consult.

Published on:

Tuesday, September 29, 2020